Work · 2019—2026

Six clients, and what actually changed.

Every number below comes from the client’s own analytics or their finance sheet. Where a project failed, it is in the table too — we would rather show you the shape of the work than a wall of wins.

Caseload

What we were hired to fix.

Client	Problem	Result
Kora Textiles	Category pages with no copy and a 4.6s mobile load	+212% organic revenue
SmileWorks Clinics	One page for four clinics, no local presence	3.4× appointments
Ledgerly	Paying for every signup, docs invisible to search	61% organic signups
Bharat Fasteners	Product catalogue behind a login and a PDF	2.1× quote requests
Two Wheels Only	Duplicate location pages across 11 cities	+38% calls
An interior studio, 2023	They wanted rankings in six weeks. Not possible; we said so and they left.	No result

Retainers run 3–12 months. Two of the six above are still with us.

Case 01

Kora Textiles — rebuild the categories, then tell people about them.

Jaipur. Handloom home textiles, 1,400 SKUs, a Magento site from 2016.

The category pages were twenty-four products in a grid, a title, and nothing else. Google had no reason to rank them over a marketplace, and no reason to rank them at all.

We rewrote all 46 categories around the query, not the merchandise plan: “cotton dhurrie 6x9”, not “Living — Rugs”. Added specification tables, care copy, and internal links from the journal. Mobile LCP went from 4.6s to 1.9s.

Eleven months later organic revenue is up 212%, and three category pages rank first for their head term. The rebuild took nine weeks and was boring the whole time.

Case 02

SmileWorks — four clinics, one page, no map.

Nashik and Pune. Four locations, one website, a phone number that was wrong on two listings.

Local SEO is mostly unglamorous maintenance. We built a page per clinic with the actual address, the actual parking, the actual doctors on duty, and a booking form that works on a 3G phone.

Then we fixed the listings: hours, categories, photos, and the phone number. Reviews are requested by SMS the evening after an appointment, not by a receptionist under pressure.

Appointments from search went from about 40 a month to 136. The clinics have not spent a rupee on ads since.

Want your own page of findings?

The audit is free and takes us about a day. You get five ranked problems and the fix for each, whether or not you hire us.